Six museums in the UK have hung seven fake paintings in galleries as part of a new British TV show called "Fake! The Great Masterpiece Challenge."
Museum visitors spend less than 30 seconds in front of a work of art on average - this contest is hoping to change that.
Show director Phil Edgar-Jones says, "you don't have to be an art historian to have a go at this...all you need is a sense of curiosity and an eye for detail... encouraging visitors to take a "closer and more critical look at the works of great British artists."
The participating museums for the month-long "heist" include; the Scottish National Portrait Gallery in Edinburgh, National Museum of Cardiff, Guildhall Art Gallery in London, Manchester Art Gallery, the Lady Lever Art Gallery in Port Sunlight, Wirral, and the Walker Art Gallery in Liverpool.
The competition started on July 2nd and will run until August 1st. Britain's top 10 fake art spotters will compete in the show's finale for a commissioned copy of a British masterpiece valued up to 5,000 pounds.