Japanese design pair, Ima Moteki (Yusuke Imai & Ayami Moteki) has created Nameless Paints to change the way children learn about color.
The color 'equation' is on the exterior of the tube rather than the name.
Yusuke Imai of the duo has said that "by not assigning names to the colors we want to expand the definition of what a color can be, and the various shades they can create by mixing them."
The "Nameless Paint" aims to teach kids basic color theory.